Why does your church exist?

3. Know and Share Your “Why”

It is very important to understand your “why”. People will always want to know why your church exists. Telling them that you’re here to “proclaim the Gospel of Jesus as Savior,” isn’t always enough when you’re trying to cut through the noise. Yes, of course, this is your primary “why” but the market is very saturated with that type of message. 

You need to have a good, unique story* about why and how your church is unique in the sea of churches. The story should differentiate you and your congregation from others and will prompt people to ask questions and want to know more about you and your teaching. 

When you share this kind of information with your audience, as well as on your marketing material, your story will resonate with people and become more memorable. Also, your story may be an inspiration to others, and they will start to follow you. You may also share this story of your startup journey on your blog, YouTube channel and any other social media platforms you have.

*We hosted a session on Brand Language Development with an Emmy Award winning pro who works with the Green Bay Packers, Milwaukee Brewers, and dozens of high profile brands.