Some of it is technical, but not difficult

5. Make your Content Easy to Discover

In today’s modern society, it’s crucial to have an online presence through social media, a website, or a blog. However, putting content online does not guarantee that your target customers will see the content. Therefore, to have a good online presence, you need to make it easy for people to discover your content.

One of the best ways to make your content discoverable is through keywords. Use keywords that are relevant to your market niche when you publish your posts as this will improve your search engine rankings on Google*. The keywords can also help you boost your audience on social media. You may also use automation tools to find people within your niche and connect with them.

The second way to make your content discoverable is employing SEO techniques. Learn how to improve your SEO ranking using various techniques, and your website or blog will get more visitors. Some techniques that can help you include using unique phrases for your pages or blog titles, posting original content, and getting rid of unnecessary plug-ins to improve the load speed of your website.

 *How is your Google My Business doing for you? We made a quick guide to setting it up for your church. Grab our Google My Business set up guide. A gift from us.